press releases

Do you create press releases for customers or clients?

It’s one method of earning money to write but you may be doing your customers the wrong thing.

This is according to Dmitry Dragilev, who founded JustReachOut in 2014.

The software for PR and his coaching services help ecommerce and small companies build authentic relations with journalists instead of. send out a mass email to journalists at once and in the process, are featured in the press more often.

Prior to starting the company he is currently running, Dragilev managed PR for the company that was a social polling service Polar which increased to 40M pageviews using an effective PR technique for two years before being bought from Google.

Five years ago, Dragilev realized that if it was possible for him to discover how to handle PR by himself, many entrepreneurs in the e-commerce industry, small companies and even startups could achieve the same feat.

Over 5000 small and online companies, along with larger brands , such as HubSpot and Pipedrive Have used JustReachOut’s service JustReachOut to be covered in the press.

Dragilev’s PR strategy is quite different from the conventional PR methods of making huge lists and then sending out the email to all who is on that list. JustReachOut customers concentrate on sending a small number of emails a day. These are better quality than standard emails, and also more valuable for journalists.

This interview Dragilev clarifies why sending out press releases isn’t an effective way to spend money or time for any entrepreneurs, small or startup business, and the best thing you can take up instead.

What’s wrong in sending press announcements?

Who will take your press release and create a news piece? Consider a solution to this question over and over.

Have you ever seen a competitor of yours who releases an announcement and is published in the press for doing this?

If your answer is “no” -then it is probably time to avoid sending press releases. If you answer “yes” you should consider how often they were mentioned in press forms that press release.

The fact that your announcements are actually seen by reporters who contact you to inquire about additional information and quotes is very uncommon for businesses that aren’t the most prominent in their field.

Press releases can be an effective practice to gather your thoughts and clearly present your ideas. The distribution of press releases to journalists is generally an unproductive strategy for the majority of companies.

There’s a fantastic study from 2014 that sought out 500 editors from top sites such as BuzzFeed, TIME, Lifehacker, Scientific American, TechCrunch and more, about what they’d like to hear in the form of a pitch.

Here are the most important conclusions of this research:

  • While most writers only publish one article per day 44% of them are contacted at least 20 times in a day.
  • Only 11% compose stories based on pitches.
  • 70 percent of publishers would rather collaborate on an asset , or piece of content than create a finished product
  • 39% of respondents are seeking exclusive research that they can publish.
  • 64% of respondents said they had they had a personal relationship with the outreach professional was significant or at least moderate importance.
  • 81 percent of journalists prefer to be approached via email
  • 69% of respondents prefer to pitch in the morning.

How do you get the attention of a journalist?

“You always would like to start with something that is surprising to people … you cite their article on Quora or maybe you tweeted about it, or maybe you wrote a post on another piece using this piece.

It’s great for a journalist when they see anyone referencing their work. the journalist will reply and say “Thank you.”

Make the email conversation and do some back and forth, then request them to take care of your back.

How can an entrepreneur be impressive to journalists?

One of the least known yet effective methods to provide value upfront and initiate a conversation journalists is to refer to the previous article they wrote on Quora and then asking for feedback or to make a comment about the way you referred to it.

If you were sitting with a journalist at an event, what would you say one-on-one? What would you say to start an exchange?

The usual way to begin is:

“I have read your article on X I really enjoyed it. In fact, I even referred to it in my response to Quora concerning Y. Are you curious if I did justice to it when I answered the question? Do you have something to add? ?”

This is a great method to enhance the value of journalists, impress them and spark conversations.

(Dragilev documenting the entire procedure step-by-step with real examples of emails on how to make use of Quora to initiate the conversion process with journalists blog on the blog of Dragilev.)

How do I convince a journalist to take note of my pitch?

Small companies (whether online or not) are fond of creating media lists and begin mailing emails right away and the open rates for them are extremely low, maybe 1 out of 10 gets opens.

This is the time when JustReachOut software notices the low open rate and informs the customer success team , who calls the customer to conduct some triage of the email pitch as well as the media list.

Our team must interrupt and then say

“Hey I think something’s wrong … you’ve got an unsatisfactory open rate. What was the process of putting together this list of media? Do you think it is targeted? Did you go through our tutorial to create a list of journalists and the value you could provide to them?”

If the customer says “Yes this is targeted, and I did follow your guideline, what follows is”subject line”:

“Ok We must improve your subject line. Did you try at least 4 out of these?”

Many people don’t realize that the subject line opens the door to the entire email. If it fails to capture the journalist, they’ll either delete the email and not even open the email.

Imagine the subject line of your email as the headline or the title of the article you would like to publish. Take a look at the three previous stories published by the journalist and then compose the headline for the fourth story.

Imagine the subject of your line opener as your line opener when you meet an editor in the room and you would like to begin a conversion. What do you tell them? Use it as the subject line.

What is a pitch that can actually look like?

If you speak to him, Dragilev continues to talk about building genuine and authentic relations with journalists before sending them a pitch about what you offer as well as asking for them to write about you.

The challenge is to figure out how you can help journalists without having a good understanding of their work?

Dragilev claims that there are many aspects to pitching a pitch perfectly:

  1. The headline. It should be similar to the headline in the journalist’s next article. You have to take the three most recent articles they wrote as inspiration
  2. The highly personalized introduction to the pitch.Dragilev prefers to think of journalists as his customers , and that he’s providing “customer service” when he reaches them and uses his ” personal touch” illustration to set the scene in his presentation.
  3. The biggest value added for them is the value added (such the answer to their query about HARO) (or something that is awe-inspiring to them (such for example, the Quora public relations strategy)

Related Posts

Leave a Reply

Your email address will not be published.